Senior enterprise: Announcing the third Smart Ageing Prize in collaboration with Nesta Challenges

The future of work is changing. With advances in technology and increasing trends towards entrepreneurship, this brings with it exciting new opportunities for older adults to contribute their extensive skills, networks and experience to the economy and make a positive social impact.

Senior enterprise is one powerful means to empower older adults to contribute to society and form meaningful connections, creating resilient and sustainable businesses and social ventures, as well as leveraging the complementary skills and knowledge of younger adults for intergenerational collaboration. Ventures could range from mentoring, coaching and other skills-sharing platforms, as well as stimulating the creation of freelance and entrepreneurial initiatives led by older adults, allowing this generation to transition effectively in a changing economy.

That is why we will be launching the third edition of the Smart Ageing Series on Senior Enterprise: A prize enabling all ages to thrive through enterprise.

Empowering older adults

The AAL Programme and Nesta Challenges have identified this gap for intergenerational entrepreneurship. That is why today we are pleased to announce the launch of the third Smart Ageing Prize. 

Businesses of the future should harness the skills and assets of all generations to enable people to work together and thrive through enterprise. This 50,000 EUR challenge prize is seeking solutions that support, empower and inspire older adults to engage in entrepreneurship, for example through the creation of intergenerational teams and skills-sharing, or digital solutions to help bring to life the entrepreneurial ideas and energy of the 60+ age group.

The prize pot would be split into 3 awards: 35,000 EUR for first place, 10,000 EUR for the first runner up, and 5000 EUR for the second runner up. The 15 finalists will be selected in March 2020 and provided with financial and coaching support to develop prototypes and bring their ideas to the market. 

Visit the AAL website for more information and stay tuned for the launch of the prize on 11th November at 17:00 CET.

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