Eligibility Criteria

The criteria below sets out who can apply for the Challenge Prize and what solutions will be accepted.

AAL Prize eligible countries

This prize is open to individuals, groups and organisations located in the following countries: Austria, Belgium, Bulgaria, Canada, Croatia, Cyprus, Czech Republic, Denmark, Estonia, Finland, France, Germany, Greece, Hungary, Ireland, Italy, Israel, Latvia, Lithuania, Luxembourg, Malta, Netherlands, Norway, Poland, Portugal, Romania, Slovakia, Slovenia, Spain, Sweden, Switzerland and United Kingdom.

Stage of development

At the time of applying for the award, applicants must already have a working prototype. If selected among the 15 semi-finalists, the prototype will have to be brought to the Academy event in Summer 2018, demonstrating the solution’s technical proof of concept. The solution should be presented as a viable business opportunity by the time the challenge prize is awarded in October 2018 and should be aiming to win its first paying customers within 12 – 18 months.


It is important that the solution has been co-created with its intended users and that such an approach continues to be implemented during the prize timeline. By entering the prize, participants are committing to conducting user-testing and meaningful consultations during the finalist stage to support the development of their product.


Applications must be submitted in English by the relevant deadline and will be assessed against the judging criteria. All challenge prize events, including the Academy and Awards Ceremony, will be held in English.


Applicants should have future ambitions to scale throughout Europe and are expected to elaborate upon a sustainability and scaling plan during the finalist stage.

Measurable social impact

Solutions should be capable of delivering a measurable improvement in the number of older adults participating in social activities. This should be embedded in the strategy of the company and demonstrated through a robust logic model or ‘theory of change’. Strategies that could be considered impactful include those that target ‘hard-to reach’ older adults or those that facilitate involvement in social life by reducing one or more barriers to participation such as mobility, lack of confidence or lack of digital literacy.
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Nesta is a registered charity in England and Wales 1144091 and Scotland SC042833.

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