This prize is open to individuals, groups and organisations located in the “EU 28” countries plus Canada, Taiwan and the countries Associated to Horizon 2020 (list available here). Applicants must be aged 18 or over.
At the time of applying for the award, applicants must already have a working demonstration, tested and validated by a significant number of older adults. If selected among the 15 semi-finalists, the prototype will have to be brought to the Academy event in Summer 2020, demonstrating the solution’s technical proof of concept. The solution should be presented as a viable business opportunity by the time the challenge prize is awarded in September 2020 and should be aiming to achieve its first customers within 12 – 18 months of the end of the prize.
Applications must be submitted in English by the relevant deadline and will be assessed against the judging criteria. All challenge prize events, including the Academy and Awards Ceremony, will be held in English.
All entrants need to demonstrate a willingness to share their experiences and learning to help establish a body of knowledge that can bring about a sustained change in intergenerational as well as new “silver” entrepreneurship.
Incomplete entries may be removed from the competition. This applies to any stage of submission for the Prize and also relates to missing documentation that may have been requested.