- Semi-Finalist: EUPHORIA
- Country: Greece
EUPHORIA is a platform co-designed with, and for, Active Third Age leisure travelers, focusing on improving quality of life, strengthening social interaction, empowering them to stay active longer, and motivating them to keep their bodies and minds stimulated.
Digital technologies can act as brokers for social experiences that are stimulating and improve wellbeing. EUPHORIA targets the 65+ market segment with an emphasis on social leisure travel. EUPHORIA is an innovative solution developed and delivered as a mobile app for Android and iOS and as a web app to cover different levels of digital literacy. The platform’s features include: e-commerce functionalities for online booking of activities, social networking principles for bringing people with common interests together, gamification mechanisms for rewarding participation and engagement, and machine learning algorithms for the delivery of personalised recommendations.