Evidence suggests that supporting older people to participate fully in social life will help them to remain active and healthy for longer into later life.
At the same time, reducing social isolation requires meaningful engagements and social experiences. A key value proposition of ICT is its ability to connect people and communities. Digital technologies can therefore act as a broker for social experiences that are stimulating and improve wellbeing.
There is a need for digital products and services targeting the 65-plus market segments that facilitate real world interactions to improve quality of life, and are designed and promoted appropriately for the aspirations of these consumer groups.
All applications will be assessed in line with the judging criteria.
To apply for the Challenge Prize you will need to register first on the Submittable platform. Once you have logged in, select the prize you wish to apply for and complete your application by filling in the questions. You can save your application at any time and return to complete it at a later stage.