Judging Criteria

The judges will be looking for the following attributes when assessing applications to the Challenge Prize.

Criteria 1: Innovation

  • Novel use of digital technologies
  • Innovative approach in designing platforms, tools or products strengthening older
    adults’ social interaction

Criteria 2: Co-creation

  • Development of the solution carried out with users, from first concept, through testing,
    validation and business modelling
  • Ability to demonstrate a measurable improvement in a relevant number of older adults
    participating in social activities within 18 – 24 months

Criteria 3: Market potential

  • Strong business plan including a clear idea of revenue streams and a strategic plan for
    attracting investment or funding
  • Readiness to go to market within 12 – 18 months
  • PWell-identified customer segment and plan to approach it

Criteria 4: Product

  • At least a working prototype
  • Usable, safe and desirable
  • Ready to be presented at the Academy event

Criteria 5: Impact

  • Evidence that the product can have a real positive effect in improving the lives of older people
  • Strong theory of change with well-defined indicators, outputs and impact goal