Judging Criteria

Applications are now closed. We will be announcing the Semi-Finalists later this month!

The judges will be looking for the following attributes when assessing applications to the Challenge Prize:

An innovative new solution, or innovative application of platforms, tools, services, approach or products to support older adults in business ventures and intergenerational entrepreneurship.
Based on a clear description of the technical architecture and key processes/functionalities
Solutions can be based on a model or product approach. Technology can be used as an enabler as part of a broader solution incorporating non-technological elements
Solutions should consider the intersectional challenges of different racial, gender, socioeconomic and other groups within the ageing sector and aim to be inclusive to all
Any digital technology components of solutions should not exclude older adults with more limited digital skills
To have at least a working prototype
Ready to be presented at the Academy event in summer 2020

Solution, process and design is centred on the needs, wishes and aspirations of older adults
Development of the solution (including, but not limited to, the digital technology component) carried out with users, from first concept, through testing, validation and business modelling.
Solution is usable and desirable to older adults.

Strong business plan including a clear idea of revenue streams and a strategic plan for attracting investment or funding
Readiness to go to market within 12-18 months
Well-identified customer segment and plan to approach it

Enabling collaboration and engagement with other generations
Potential for senior entrepreneurship – this could include opportunities in business, mentoring, and involvement in social ventures
Championing the assets and skills of senior talent

Evidence that the solution can have a real, positive effect in empowering older adults through entrepreneurship. This should be embedded in the strategy of the company and demonstrated through a robust logic model or ‘theory of change’.
Message and language used to prevent discrimination, stigmatisation and “ageism” to help build an age-inclusive and intergenerational future
Ability to demonstrate a measurable improvement in the quality of experience and impact on wellbeing in a relevant number of older adults within 18 – 24 months;
Solutions should integrate asset framing, including a clear plan, indicators, outputs and goals