Judging Criteria

The judges will be looking for the following attributes when assessing applications to the Challenge Prize.
  • Criteria 1: Innovation

    • Novel use of digital technologies
    • Innovative approach in designing platforms, tools or products strengthening older adults’ social interaction
  • Criteria 2: Co-creation

    • Development of the solution carried out with users, from first concept, through testing, validation and business modelling
    • Ability to demonstrate a measurable improvement in a relevant number of older adults participating in social activities within 18 - 24 months
  • Criteria 3: Market potential

    • Strong business plan including a clear idea of revenue streams and a strategic plan for attracting investment or funding
    • Readiness to go to market within 12 – 18 months
    • Well-identified customer segment and plan to approach it
  • Criteria 4: Product

    • At least a working prototype
    • Usable, safe and desirable
    • Ready to be presented at the Academy event
  • Criteria 5: Impact

    • Evidence that the product can have a real positive effect in improving the lives of older people
    • Strong theory of change with well-defined indicators, outputs and impact goal
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